|Ad Agencies' New Office Hack: Sit Wherever You Want
When Brian McPartland started interning at IPG Mediabrands’ mobile agency Ansible this summer, he wasn’t hidden away in some corner of the office with the rest of the interns. Instead, he sat in a different seat everyday and regularly rubbed shoulders with the agency’s managing director, Mark Power — ultimately landing a full-time gig.
“I saw him working very diligently and noticed the impact he had on his team,” said Power. “Could I have seen that without hot-desking? Maybe. But I may have needed convincing since I wouldn’t have interacted with him myself. This way, I was sold.”
Ad agencies have widely embraced open-floor plans as a hallmark of modern corporate life in in recent years. Hot-desking, where employees jump from desk to desk and have no designated permanent seating, is a natural extension for many, including IPG Mediabrands, JWT and Mother. Mother makes employees switch desks every three months, while at IPG Mediabrands and JWT, employees must find new desks everyday and store their belongings away in lockers.
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This article was published on Digiday.com. A full link to the original piece is after the story.
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