|How This Company Raised $10 Million For the Environment on Black Friday
As Black Friday online sales topped $3 billion, one retailer decided to use all that excitement to buy as a way to make consumers aware of the environmental challenges ahead of us.
Patagonia announced last week that they would donate all of their sales from Black Friday to a cohort of environmental organizations — responding to the recent election and a president elect who doesn’t believe in climate change. Rose Marcario, CEO of Patagonia, estimated that they would have $2 million in sales. Instead, they fetched $10 million. “The response was beyond expectations,” she said. “We heard from many of our customers calling it a ‘fundraiser for the earth.’”
Thought she didn’t provide names, Marcario said that the initiative did generate interest in the business community with like-minded brands looking to replicate Patagonia’s campaign in the future.
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This article originally appeared on Forbes.com. You'll find a link to the original after the post.
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