|Kylie Jenner, Amazon and Electronics Brands Dominate Cyber Monday Buzz
By: The Drum
Even though Adobe reports social media buzz is down overall on Cyber Monday 2016, social media analytics firm Talkwalker says there are plenty of brands with reason to celebrate.
Per Talkwalker’s figures, there have been approximately 580,000 mentions of Cyber Monday on social networks in the last week, but that includes more than 220,000 mentions in the past 24 hours.
And, of these most recent posts, the top three are all Instagram posts from Kylie Jenner’s Kylie Cosmetics brand, which have generated more than 100,000 likes each and reached nearly 10m people apiece.
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This article was published by The Drum. A link to the original appears at the end of this post.
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