|Original Gerber Baby Celebrates her 90th Birthday
By: The Drum
Ann Turner Cook, the original Gerber baby, celebrated her 90th birthday over the weekend.
Cook became the face of Gerber in 1928 when the baby food brand held a contest to find a face for an advertising campaign. When Cook’s neighbor, artist Dorothy Hope Smith, entered a charcoal sketch of Cook to the contest, she noted that she’d finish the drawing if she won.
Yet according to Gerber, the judges were so pleased with Smith’s entry that they “insisted that the simple illustration remain a sketch.” The illustration ended up becoming so popular that Gerber adopted it as its official trademark in 1931. 85 years later, the Gerber baby is still one of the most recognizable brand logos of all time and still appears on the brand’s packaging today.
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This article was published by The Drum. A link to the original appears at the end of this post.
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