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Match.com Romanticizes the Words “I Met Someone” in Charming SS+K Spot
By: The Drum
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When a relationship is on the rocks, a few common phrases are surefire signals that the end is nigh (George Costanza’s “it’s not you, it’s me” is my personal favorite).

But when starting a new relationship in today’s dating app-filled world, how does one know when someone is no longer just a fling and is actually the real deal? In Match.com’s latest campaign, the dating service is arguing that it’s not “I love you” that’s the trigger, but the three-word phrase “I met someone."

In a 30-second spot created by SS+K, the agency’s first work for Match.com, different scenarios play out where people decide to tell their family and friends that they’ve met a special someone.

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About the Author
This article was published by The Drum. A link to the original appears at the end of this post. www.thedrum.com
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