|Omnicom Officially Launches 'Unlimited,' Its Dedicated McDonald’s Agency
By: Aaron Whitaker
The Golden Arches are officially getting personal attention as of today. Omnicom has officially launched "We Are Unlimited," the name of its full-service agency dedicated to handling McDonald's US advertising business.
The launch comes nearly three months after McDonald's chose Omnicom to handle its creative account in the US following a months-long review that pitted the holding company against rival Publicis. After the win, Omnicom was tasked with creating an "agency of the future" for the fast food chain, the result being We Are Unlimited.
The agency will be referred to as Unlimited and it will integrate strategic, creative and analytical capabilities to deliver across all communications touch points, from online to mass, in-restaurant and intercompany. The agency also includes embedded teams from The Marketing Store (TMS), Facebook, Google, Twitter, Adobe, the T Brand Studio of The New York Times and others.
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Aaron Whitaker is a copywriter, blogger, and social media aficionado who likes watching the TV commercials more than the actual shows. He prefers reading the magazine ads over the articles. And you can learn more about him online right here.
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