|Marketing A Tech City: How A Cat Video Changed Everything
Over the past two decades, Alpharetta, Georgia, a city that is 25 miles from downtown Atlanta, has been transformed from a sleepy agricultural community to a magnet for technology companies. More than 600 tech firms – including McKesson Information Systems, Hewlett-Packard, Microsoft, E-Trade and Equifax – have flocked to Alpharetta.
Because the city wants to spur even more technology investment, they hired Peter Tokar as their first economic development director in May 2012.
“Shortly after I started the job, our mayor tasked me with gaining exposure for the city as a technology location as quickly as possible. We had the usual brochures and an economic development website – the same as every other city in the Southeast. Nothing about it was unique,” according to Mr. Tokar.
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This article originally appeared on Forbes.com. You'll find a link to the original after the post.
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