|Nike, Under Armour, and Adidas are Selling 'Dad Shoes' — and It Seems to Be a Brilliant Move
By: Business Insider
Like most retail companies, Nike, Adidas, and Under Armour frequently trumpet their latest and greatest models.
But don't confuse a sneaker's ability to attract attention with its ability to rake in money. In many cases the shoes that are padding these company's bottom lines are much more humble.
Sneaker sales in the US hit $17.2 billion in 2015, according to industry analyst NPD Group. Part of the secret to that success may be shoes you would never expect to be so popular.
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