|Is It Too Late for Adblock Plus to Stand for Something More Than Adblocking?
By: The Drum
Adblock Plus has a problem; it’s known for being an adblocker but would rather be known for having an amicable relationship with the industry it has done so much to disrupt. To do that, it is planning to launch three additional features next year.
It might sound like a crisis of identity for the beleaguered business and yet the provider of the service Eyeo is at pains to point out that it never wanted to just be known for something as controversial as adblocking.
The trouble is, mud sticks, and global operations director Ben Williams knows it needs to somehow shake it off if the business is to kick-on from the 100 million active users it topped earlier this year.
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This article was published by The Drum. A link to the original appears at the end of this post.
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