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WHO Urges Crackdown on Junk Food Ads Targeting Children on Apps and Social Media
By: The Drum
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The World Health Organization has called for a crackdown on junk food adverts aimed at children which appear on apps, social media and video blogs.

Officials believe that junk food providers are sneaking under the radar by targeting their adverts at children so that adults are unaware of the volume of commercials their children are being exposed to online, prompting calls for government action to curtail such activity.

Speaking to BBC News Dr Joao Breda, WHO programme manager for nutrition, physical activity and obesity, said of the phenomenon: "It is going digital very strongly and we know that existing models of regulation have holes and gaps that don't cover the needs of our children.

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This article was published by The Drum. A link to the original appears at the end of this post. www.thedrum.com
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