|‘The 30 Second TV Ad Slot is Not Going Anywhere'
By: The Drum
Panelists at the second day of The Drum’s inaugural Programmatic Punch event in the US, today (November 3) discussed The Future of TV, with interactive TV experts asserting that despite the ongoing seismic shifts in the industry, some of the core principles are not about to change.
The dawn of the digital era has led to a huge upsurge in video viewing, but radical changes – such as the migration from linear broadcast TV viewership to streaming video-on-demand content – but changes in audiences’ consumption habits have challenged the live TV advertising.
Panel moderator, and contributor to The Drum, Natan Edelsburg (pictured, far left), noted that a “reality check” around the addressability of TV advertising is overdue given the changing nature of audience’s viewing habits.
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This article was published by The Drum. A link to the original appears at the end of this post.
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