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Brands Want In on Chicago Cubs' World Series Run
By: The Drum
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1908. One hundred and seven years ago was the last time the Cubs took home the World Series “W.”

That hasn’t stopped fans from cheering for a team that hasn’t won the whole thing in over one hundred years. Based on preliminary rankings from Nielsen, Games 1 and 2 were the best ratings Fox has had for a World Series since the 2009 matchup between the New York Yankees and the Philadelphia Phillies.

Without surprise, marketers, and brands especially, have gotten in on the Midwest World Series by tapping into fans’ experiences around the games and by encouraging the team with the longest dry spell from a World Series win.

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About the Author
This article was published by The Drum. A link to the original appears at the end of this post. www.thedrum.com
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