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The Nine Second Rule: Opting Out of Pop-up Ads Within Seconds is The Norm, Study Finds
By: The Drum
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The New York-based firm MediaBrix recently studied how people interact with their smart phones when an ad appears and learned that there was a distinct preference depending on how the ad was presented and that a pop-up ad was viewed for nine seconds compared to 44 seconds for the opt-in ad.

The firm recruited 64 test subjects with the objective of finding out the different reaction to an 'opt in' ad versus a 'pop up' ad.

“There was no research out there that quantified this until the MediaBrix study," explained Richard Kosinski, president and chief revenue officer at MediaBrix. “In marketing today, the stakes for a chief marketing officer and his team are quite high,” he said. “Our gut tells us [a pop-up ad] can be a bad experience. The data proves that out.”

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This article was published by The Drum. A link to the original appears at the end of this post. www.thedrum.com
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