|Starting Out: Goodby Silverstein's Rich Silverstein on Acting Like a Pitbull
Rich Silverstein is an ad industry legend. But legends are made, not born. The co-creator of the “Got Milk?” campaign never intended to go into the agency world. Silverstein began his career in graphic design and ended up falling into advertising by chance.
Here, the Goodby Silverstein & Partners co-chairman and creative director tells us in his own words how he got into the business and shares some of the biggest lessons he has learned along the way.
On his first job
At my first job ever in high school, I worked at a hardware store in Yorktown Heights, New York, and gave everyone the wrong equipment — the wrong screws, the wrong nails. I was a junior in high school. So I wasn’t very good at it.
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This article was published on Digiday.com. A full link to the original piece is after the story.
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