|What Brands Can Learn from McDonald's YouTube Fail
McDonald’s launched its spin-off YouTube channel, Channel Us, last July. But just one year on, it pulled the plug.
Fronted by YouTube personalities Oli White and Hazel Hayes, the channel had featured career-centric videos on topics from becoming a vlogger to creating a fashion show. Its aim had been to target, you guessed it, the 16- to-24-year-old demographic. But the young audience faded. While its all-time high was 758,000 views, only one video in 2016 topped 1,000.
McDonald’s, who did not respond for comment on this story, has chalked the channel’s failure up to the difficulty of making content in a crowded space. Not all brands are capable of attracting a following, according to Peter Csathy, founder of Creatv media.
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This article was published on Digiday.com. A full link to the original piece is after the story.
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