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CoverGirl Names James Charles as First Ever CoverBoy
By: The Drum
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CoverGirl, one of the most iconic makeup brands, named James Charles as their first ever CoverBoy. James Charles, 17 years old, is the newest face of the brand, as well as being a social media makeup tutorial superstar.

CoverGirls "are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful," CoverGirl said in a statement. "One year ago, [James Charles] boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to anyone who might have been afraid to do the same."

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About the Author
This article was published by The Drum. A link to the original appears at the end of this post. www.thedrum.com
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