|Day in the Life of a Disney Social Content Creator
In a recent viral video, Dug, the talking dog from the Pixar movie “Up,” was brought into the real world. For “Dug in Real Life,” Disney sent a retriever equipped with a talking collar into a park to interact with unsuspecting couples and families.
The video was created by Disney’s consumer products and interactive media division, or DCPI, the unit that’s tasked with turning Disney films into mobile-first content for its 200 digital properties, like Disney.com and all social channels, from Facebook to Instagram to Snapchat.
Dan Reynolds, vp of content and audience development at DCPI, leads three teams: audience development, content, and the co-op studio, which works with advertisers to create native advertising. Beyond “Dug in Real Life,” the unit has created clips like the “Disney as Told by Emojis,” a short-form video series which recreates Disney classics like “Beauty and the Beast” and “Cinderella,” in well, emojis.
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This article was published on Digiday.com. A full link to the original piece is after the story.
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