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Health Nuts Get a Glimpse into Their Future in Playful Nature’s Bounty Ads
By: The Drum
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In Nature’s Bounty’s latest campaign, the vitamin and supplement brand doesn’t spend time any time running through a humdrum list of product health benefits. Instead, in three tongue-in-cheek spots created by Droga5, the company shows why your future self will thank you for taking Nature’s Bounty’s products.

One ad shows a man who takes probiotics to help with digestion and prevent gas so his future self won’t have to worry about getting into an embarrassing situation if he gets stuck on a stalled subway or crowded elevator during the day. But when he glimpses into the future and sees himself inexplicably stuck in an air duct with a crowd of firefighters and colleagues laughing at him, he realizes that it’s not just transportation he needs to worry about.

In a second ad, a young women who takes Nature’s Bounty Fish Oil to keep her heart healthy gets to see her future self running on a futuristic treadmill. While her future self thanks her for living a healthy lifestyle, she has some harsh words about what her love life has in store.


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About the Author
This article was published by The Drum. A link to the original appears at the end of this post. www.thedrum.com
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