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The 5 Most God-Awful Taglines in America
By: Digiday
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The Great American Tagline is dead — has been for years. The few remaining good American taglines are being hunted down and killed by digital agencies and marketers daily. Even the American Tagline That At Least Makes A Modicum Of Sense is dying.

Do you know what is still selling more shoes for Nike, right now, today, day-in and day-out, than ALL of its current ad and promo campaigns combined? “Just Do It.” Same thing with “Don’t Leave Home Without It” and American Express. That’s the power of a great tagline. Here are five of the worst:

Stella Artois: Be Legacy
Copywriters have long twisted, choked, and murdered the most basic grammar rules in attempts to make a brand edgier and stand out from competitors. But why is Stella demanding you, you slob, to “Be Legacy”? That’s a tall order for anybody, beer drinker or not.

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About the Author
This article was published on Digiday.com.  A full link to the original piece is after the story. www.digiday.com
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