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Internet Mysteries: Why Don't Retargeting Ads Stop After I've Bought the Product?
By: Digiday
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It’s no secret that ad retargeting is a fairly blunt, if very effective, approach to customer conversion.

Many internet users have wondered: Why in the world am I still chased around Facebook and the internet with ads for a pair of sneakers I purchased weeks ago? It would seem all sides lose in that all-too-familiar scenario. The sneaker-purchaser gets annoyed, the advertiser is trying to sell something someone already bought, and the retargeting company is wasting an impression. You would think there would be an “I already friggin’ bought this!” button.

In this edition of unsolved mysteries, we examine why this still happens — and why we can’t tell the ad to stop following us around the internet.

KEEP READING HERE


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About the Author
This article was published on Digiday.com.  A full link to the original piece is after the story. www.digiday.com
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