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Data, Facts, And Principles
By: The Ad Contrarian
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Data beget facts. Facts beget principles.

Without facts and principles, data is useless. 

After years of studying planetary motions, and compiling data, Copernicus uncovered a fact. The fact was that the Earth revolved around the sun. Until then, the data made no sense.

After years of studying the facts of bodies in motion, Isaac Newton developed a principle -- all bodies with mass seem to attract each other (we call it gravitation.) Until then, the facts were confusing.

Right now, the online advertising industry is drowning in data, but has generated almost no useful facts or principles.

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About the Author
This article was published by The Ad Contrarian. A link to the original appears after this post. http://adcontrarian.blogspot.com/
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