|Google Pixel and Droga5 Put the iPhone in Their Crosshairs
By: The Drum
Undeterred by what could be considered the huge failure of Amazon’s ill-fated 2014 foray into the phone business, Google is stepping up to the plate with its own version, Pixel, and a no-holds-barred campaign from Droga5 meant to push the device as the next big thing — and perhaps steal a bit of the iPhone 7’s thunder.
Per the release video, Pixel has a battery that charges for seven hours in 15 minutes, unlimited storage for photos and videos and Google Assistant, as well as what Google calls the highest rated smartphone camera ever. What’s more, Google says Pixel is “built for VR” — and even has a headphone jack. How about that?
The phone can be pre-ordered on madeby.Google.com. It will come in two sizes and three colors and will be available as of October 20 for $649 upfront or $27 a month through Verizon Wireless.
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This article was published by The Drum. A link to the original appears at the end of this post.
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