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Private Property: Why Consumer Privacy is Tech's Next Frontier
By: The Drum
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What is the one thing that all advertisers, content creators, application developers, and tech companies should all wake up in the morning thinking about?

People's privacy.

Why?

It’s the single greatest thing getting in the way between creators and consumers. Today, more than three-quarters of Americans worry about their online privacy. This unprecedented mistrust from the public is having a dismal effect on our industry. And yet, we’re the ones causing this breach of trust. Our problem is self-made.

So how do we solve it? It’s clear we must reframe our approach to privacy. Many brands, publishers, and technology companies see privacy tools as an obstacle between them and a sale: something for which to find a work-around. However, the “work-around” approach isn’t helping our predicament, so I propose something different.

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About the Author
This article was published by The Drum. A link to the original appears at the end of this post. www.thedrum.com
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