|Lady Gaga Signs With Bud Light for New Campaign
Bud Light is hooking up with Lady Gaga in a new TV ad debuting tonight during "Sunday Night Football," as the nation's largest beer continues its celebrity-driven marketing approach.
The spot is part of a larger deal that also includes a "Bud Light x Lady Gaga Dive Bar Tour," further TV commercials featuring portions of tracks off Lady Gaga's new album "Joanne," and a performance of the single "Million Reasons" available on Bud Light social channels on Wednesday and Thursday. The dive bar tour starts Wednesday with the performance of "Million Reasons" and "Perfect Illusion" for an "intimate" crowd, according to Bud Light.
Gaga's pact with Bud Light follows last week's news that she will headline the Super Bowl halftime show sponsored by Pepsi. As part of that deal, which will spotlight the soda maker's Pepsi Zero Sugar variety, Gaga will star in behind-the-scenes videos posted at Pepsi.com.
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This was originally published on AdAge. A link to the original story follows this post.
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