|The C-Suite's Newest Member Takes On Customer Experience
Just a few years ago, if the CIO was spending time with the CMO, it may have been a source of office gossip. But today, the boundaries between these functions have blurred, if not merged entirely – which means marketing and IT are closely linked.
Some organizations have made the CMO and CIO union official by creating a new position: the Chief Marketing Technology Officer (CMTO). This individual combines the technical depth, business acumen, creative flair and traditional leadership skills needed to re-imagine the business in a digital world. And perhaps no task on their agenda is more pressing than serving as a catalyst for defining and executing the customer experience.
According to a recent report from The Economist Intelligence Unit, 86 percent of CMOs and senior marketing professionals believe they will own the end-to-end customer experience by 2020. Meanwhile, nine out of 10 marketers said their departments will exercise significant influence over business strategy during the same time.
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This article originally appeared on Forbes.com. You'll find a link to the original after the post.
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