|The Devaluation Of Creativity
By: The Ad Contrarian
Today I am reprinting parts of my talk from the IAPI/ADFX awards in Dublin, Ireland last week. For the sake of brevity, I am leaving out some sections and focusing solely on my comments about creativity. Hope you enjoy.
Thank you for inviting me here tonight.
I’m not usually invited to speak at high class affairs like this. I usually get invited to horrifying events like the “The Programmatic Real-Time Digital Insider Summit” or some other majestically titled festival of horseshit.
But, thankfully, tonight is different. Tonight you are recognizing the best of Irish advertising. And I am honored to help you do that.
I love good advertising. I started my career as a copywriter. After a while I got myself promoted to creative director for a few agencies. And after proving myself to be an utter failure as a creative director, I was demoted to ceo.
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