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What Ad Agencies Will Look Like in 2025
By: Digiday
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Are you an aspiring 12-year-old copywriter, art director or account executive? First, nice career choices, clueless stupid-heads. Second, you should know that in 10 years, ad agencies are going to look and function a lot differently than they do now.

Just a few years ago, there was just one kind of ad agency. Now, you have digital agencies, programmatic agencies, “experiential” agencies, “content” agencies, “interactive” agencies, PR ad agencies, marketing ad agencies, publisher ad agencies, The New York Times, even Matthew McConaughey.

Nine years from now? We’ll probably be back (or at least on the way back) to just one kind of ad agency — with a lot of bankrupt shops in the rearview mirror. But they won’t be called “ad” agencies. “Advertising” has become a very dirty word, even dirtier than smegma and “c*nt.” And it’s only going to get dirtier as socially progressive Generation Zers become adults.

KEEP READING HERE


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About the Author
This article was published on Digiday.com.  A full link to the original piece is after the story. www.digiday.com
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