|Tina Fey Congratulates Millennials for Grown-up Firsts in AmEx's Latest Campaign
Did you recently throw your first-ever dinner party? Don’t be surprised if Tina Fey congratulates you on Facebook or Instagram for the achievement.
The actress and comedian is the face of American Express’ humorous new social campaign “Everyday Congrats,” aimed at older millennials facing important life milestones, like getting a promotion or moving in with a significant other for the first time. AmEx and its agency DigitasLBi, have combed through Facebook and Instagram data to identify segments of users going through such milestones, in order to effectively target them.
“We know that social platforms are a place where everyone goes to share important life moments,” said Jeannie Chu, vp of global social media and content strategy at American Express. “It’s the perfect place for us to acknowledge and celebrate those moments and help make our brand more relatable to them as they go through these experiences.”
KEEP READING HERE
This article was published on Digiday.com. A full link to the original piece is after the story.
San Francisco, California
Copywriter, Marketing, Insights and Commun...
University of St. Thomas
Saint Paul, Minnesota
Engel & Volkers Banner
Sugar Mtn, North Carolina
Restaurant & Retail Marketing Manager
Marketing & Communications Director
Museum of Contemporary Art Cleveland
Cleveland Hts, Ohio
Paid Search Analyst
Cox Media Group
Public Relations Manager
DAKCS Software Systems
West Haven, Utah
Digital Marketing Specialist (eCommerce)
GraphicAudio - The Cutting Corporation
Creative Services Manager
MSC Industrial Supply
Melville, New York
Senior Client manager
New York, New York
New Media Jobs