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‘We’re Not Selling Ads’: Adblock Plus Responds to Backlash About Its Acceptable Ads Platform
By: Aaron Whitaker
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Yesterday, Adblock Plus announced it was launching an ad network called the Acceptable Ad Exchange. The Wall Street Journal reported that Adblock Plus had partnered with Google, AppNexus, and ComboTag on the network, and that they’d all split the revenue.

The response from some in the publishing world was swift, angry, and confused. How was the world’s largest ad blocker launching an ad network—and why were advertising giants like Google and AppNexus working with it?

The story only got weirder as Google and AppNexus denied any involvement. AppNexus went as far as to say that it would absolutely not be working with Adblock Plus.

As the dmexco conference kicked off in Cologne, Germany, I snagged an interview with Tim Schumacher, co-founder and chairman of Adblock Plus and its parent company, Eyeo. During our conversation, he explained the move, shared his thoughts on the backlash, and told me that “hundreds of publishers” have already reached out with interest.


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About the Author
Aaron Whitaker is a copywriter, blogger, and social media aficionado who likes watching the TV commercials more than the actual shows. He prefers reading the magazine ads over the articles. And you can learn more about him online right here.
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