|The NCAA is Sick and Tired of 'Empowerment' Advertising
By: The Drum
Women athletes are done with ads telling them to be empowered, according to a new ad from the NCAA and SS+K.
“Done” features award-winning and professional athletes, including Misty May Treanor, Natalie Coughlin Hall, Nneka and Chiney Ogwumike, to drive home the point that female athletes are powerful because they work hard and have been for years, not because ads tell them to.
The athletes in the ad turn to the camera in the middle of doing tasks like taking batting practice, swimming laps, working with weights, playing soccer and more and say “Enough,” “I’m over it,” and “done.” It’s meant to imply that all we have to do to recognize strong female athletes is to watch them perform.
“We shouldn’t need commercials to tell us we’re powerful,” said Treanor in the ad.
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This article was published by The Drum. A link to the original appears at the end of this post.
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