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Online Marketing Analytics: An Underused Game-Changer
By: Forbes
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Indulge me for a moment while I compare the histories of marketing…and baseball.

For most of the history of baseball, players were chosen based on a limited number of basic statistics—batting average, stolen bases, runs and so on.

Although this information was better than nothing, these statistics only gave a spotty impression of an athlete’s performance and team decisions were typically made based on manager experience, know-how and even superstition (think lucky socks).

In 1994, however, sabermetrics hit the scene, allowing statistical analysis of much more player information.

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About the Author
This article originally appeared on Forbes.com. You'll find a link to the original after the post. www.forbes.com
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