|Dos Equis Has Named French Actor Augustin Legrand as its New ‘Most Interesting Man in the World’
By: The Drum
Months after Dos Equis bid adieu to its original ‘Most Interesting Man in the World’ by sending him on a one-way trip to Mars, the beer brand has announced that French actor Augustin Legrand is now taking on the role.
While Legrand will star in his first commercial for the beer brand next month, Dos Equis has rolled out a short video featuring the actor to give viewers a glimpse of what he looks like and what sorts of adventures he’ll be going on. According to Dos Equis, the new ‘Most Interesting Man in the World’ is a “rough and tumble guy, who remains a jack-of-all-trades hero that one would expect from the man bearing this infamous title.”
Jonathan Goldman, the former ‘Most Interesting Man in the World,’ took on the role in 2006 and starred in his last campaign for the brand earlier this year.
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This article was published by The Drum. A link to the original appears at the end of this post.
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