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Day in the Life: How Match Group North America CEO Uses Data to Make Connections
By: Digiday
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In Match Group North America’s Dallas, Texas-based headquarters, the names of the meeting rooms are enough to signal it’s not your average office: Love Shack, One Night Stand, First Base. There are also walls adorned with wedding invitations and baby announcements from grateful former users.

Leading the group’s U.S.-based businesses, including OkCupid and Plenty of Fish and more than 500 employees, is Mandy Ginsberg, the subject of our latest Day in the Life installment. Ginsberg oversees everything from product development to operations to a customer care team of 200 people and online marketing of all the brands. Ginsberg started in January after former stints at Match.com and the Princeton Review, both of which fall under the Match Group umbrella.

The shift from education back to dating sites took some getting used to. “People started talking about more hook-ups on certain sites and a ‘hotties problem,’” which attractive people experience when they sign up, she said. “How we talk about things is so different.”

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About the Author
This article was published on Digiday.com.  A full link to the original piece is after the story. www.digiday.com
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