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McDonald's Win Is Only the Beginning for Wendy Clark and Omnicom
By: AdAge
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Wendy Clark was almost speechless. Almost. And only for a minute.

But according to the DDB North America CEO, she and Omnicom staffers who'd been working on the pitch for the McDonald's creative review had arrived for a Monday morning meeting with the "understanding it was going to be a commercial terms discussion."

Instead, they were greeted by McDonald's U.S. Chief Marketing Officer Deborah Wahl and "Ronald McDonald with a bouquet of flowers and a bottle of Champagne."

"It was a lovely bit of misdirection," especially after a summer of chasing the business. "You want to believe it's going to happen. … We worked Mother's Day. We worked Father's Day. Almost all of the team missed Cannes. So many vacations were postponed."

And the win was especially sweet considering the history and the pressure. Ms. Clark was a shift manager at McDonald's early in life. McDonald's and DDB have had some form of relationship since 1971, even if it hasn't been continuous. And DDB Chairman Emeritus Keith Reinhard and former Chairman-Chief Creative Officer Bob Scarpelli are credited with some of the company's most iconic work.


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This was originally published on AdAge. A link to the original story follows this post. www.adage.com
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