|General Mills Only Wants an Ad Agency Staffed with 50% Women and 20% People of Color
By: Business Insider
General Mills — the US food manufacturer behind brands like Lucky Charms, Cheerios, Pillsbury, and Yoplait — has some very specific requirements for its creative agency review.
The company is in the process of asking ad agencies to pitch for its creative account, which will cover its advertising, production, and content across all its US retail brands.
Speaking to AdAge, General Mills chief marketing officer Ann Simonds revealed the food giant has stipulated that the competing agencies must be staffed with at least 50% women and 20% people of color within their creative departments.
Simonds said: "We are very excited about that. If you are going to put the people you serve first, the most important thing is to live up to it and make it a key criteria."
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