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Gatorade is Running a Serena Williams Snapchat Video Game Ad
By: Digiday
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Gatorade is pushing the boundaries of Snapchat with a video game ad tied to the U.S. Open.

The old-school tennis game features 22 levels with each representing one of Serena Williams’ Grand Slam wins. Level 23 will unlock on September 10, the day of the Women’s Finals, should Williams win. Players can simply click on one of the three tennis balls to initiate the game, and tap left or right to catch the ball.

“Serena Match Point” is sitting inside ESPN’s Discover channel on Snapchat as an ad. When users swipe up the ad, they will be directed to an in-app game experience. They can also go to SerenaMatchPoint.com via mobile or desktop to play the game. Gatorade will also use Facebook, Instagram and Twitter to drive users to the game.

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About the Author
This article was published on Digiday.com.  A full link to the original piece is after the story. www.digiday.com
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