|Google Serves Full-Page Interstitial Ads on Mobile, but Punishes Them on the Web
By: Business Insider
Google announced on Tuesday it will punish websites that serve "intrusive" full-page ads and pop-ups on their mobile sites by downgrading them in its mobile search rankings.
"Pages that show intrusive interstitials provide a poorer experience to users than other pages where content is immediately accessible," the company said in a blog post about the change, which will come into effect in January 2017.
This seems fair enough. It's frustrating when you're reading an article on your mobile and the text is suddenly obstructed with an ad. Sometimes you'll click away from that site altogether. It also follows Google's move last year to downgrade mobile sites that serve annoying full-page ads that ask users to download an app.
But what's kind of strange is that Google actually serves full-page interstitial ads itself.
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