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Inside the Making of an Olympics Meme That Was Viewed 45 Million Times
By: Digiday
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If there was a meme Olympics, this might get the gold medal.

Media network Cycle’s clip showing U.S. gymnast Simone Biles starting a tumbling routine that takes her “all the way up” into outer space is one of the breakout memes of the Olympics.

The original tweet got over 5,500 likes and retweets — and that doesn’t count the people it reached in the farthest corners of the internet on other platforms like YouTube and Instagram. The company said that “Simone in Space,” posted Aug. 11, got over 45 million views total and 577,114 likes on Facebook. It was also tweeted by Sydney Leroux Dwyer from the U.S. women’s national team.

(Of course, everything Biles touches turns to social gold: The athlete is one of the most beloved in the world right now and her social profile proves it.)

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About the Author
This article was published on Digiday.com.  A full link to the original piece is after the story. www.digiday.com
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