|Demand Media Tries to Remake Its Content Farm Image For a Social Era
Demand Media has become a cautionary tale for early internet companies that soared, only to come crashing down to earth once the rest of the web caught up. With its low-cost content-farm strategy, it became the 17th biggest web property in the U.S. in 2010, with 105 million unique visitors until changes in Google’s algorithm dinged it and caused its value to crash.
Demand has gone through a number of failed editorial pivots, but it has kept trying. Under CEO Sean Moriarty, who joined 18 months ago, the company has doubled down on efforts to buff its core sites, eHow and Livestrong, for readers and advertisers.
“Many years ago, we were creating content based on what people were searching for,” said Mitchell Pavao, who joined in June 2015 as svp. “While there were certainly advantages to that, we wanted to focus on our relationship with our audience and brands.”
KEEP READING HERE
This article was published on Digiday.com. A full link to the original piece is after the story.
San Francisco, California
Copywriter, Marketing, Insights and Commun...
University of St. Thomas
Saint Paul, Minnesota
Engel & Volkers Banner
Sugar Mtn, North Carolina
Restaurant & Retail Marketing Manager
Marketing & Communications Director
Museum of Contemporary Art Cleveland
Cleveland Hts, Ohio
Paid Search Analyst
Cox Media Group
Public Relations Manager
DAKCS Software Systems
West Haven, Utah
Digital Marketing Specialist (eCommerce)
GraphicAudio - The Cutting Corporation
Creative Services Manager
MSC Industrial Supply
Melville, New York
Senior Client manager
New York, New York
New Media Jobs