TalentZoo.com |  Flack Me |  Digital Pivot |  Beneath the Brand Archives  |  Categories
Thanks, Zika: NBC Hits Record $1.2 Billion in Ad Sales for Olympics
By: AdAge
Bookmark and Share Subscribe to the Beyond Madison Avenue RSS Feed Share
NBC hit a new record for Olympic advertising – securing $1.2 billion in national ad sales for the upcoming games in Rio.

"We surpassed what we thought was an unattainable threshold," said Seth Winter, exec VP-advertising sales, NBC Sports Group.

This puts NBC about 20% ahead of ad sales for its 2012 London games.

Mr. Winter said the news coverage around issues that have been plaguing Rio heading into the summer games have served to drive awareness, and in turn, demand for commercial time.

The Rio Olympic games have been clouded by reports of a Zika outbreak, safety concerns, economic turmoil and infrastructure failures.

KEEP READING HERE


Bookmark and Share Subscribe to the Beyond Madison Avenue RSS Feed Share
blog comments powered by Disqus
About the Author
This was originally published on AdAge. A link to the original story follows this post. www.adage.com
Beyond Madison Avenue on

Advertise on Beyond Madison Avenue
Return to Top