|McDonald's Nostalgic Love Story May Make You Feel Good About Eating Chicken McNuggets
McDonald's is taking a nostalgic and heartfelt look at a pair of Chicken McNuggets fans to promote the removal of artificial preservatives from one of the chain's best sellers.
A new commercial from Leo Burnett Chicago and directed by Story Films' Blair Hayes uses a split-screen technique to tell a "parallel lives" story of the two McNuggets eaters. On the left, a young boy, seemingly in the 1980s, passes his love of basketball, video games, biking riding and dogs to a young girl, in present day, on the right side. Details show that while their interests are similar, the things they enjoy, from bicycles to console controllers, have evolved.
The ad gives a final tug at the heartstrings when the boy hands over his Chicken McNuggets Happy Meal, and the splitscreen cuts out to reveal that he's actually the girl's father.
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This was originally published on AdAge. A link to the original story follows this post.
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