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Ralph Lauren Comes Back to TV With Olympic Spot
By: AdAge
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Since 2008, clothing retailer Ralph Lauren has been an Olympics sponsor and is the official outfitter of Team USA for the opening and closing ceremonies of the Olympics and Paralympics. But it's never run a TV spot on the Olympics -- until now.

In fact, the commercial is the first TV ad for Ralph Lauren's apparel business in at least eight years, according to David Lauren exec VP-advertising, marketing and communications for the $4.7 billion retailer (the brand has advertised its fragrance business on TV before.) The 30-second anthem spot touts patriotism and features six athletes, including swimmer Ryan Lochte, beach volleyball player April Ross and freestyle wrestler Jordan Burroughs, as they push themselves to prepare for the competition.

"Year after year, we always walk away feeling this incredible response from the games—whether it's customers shopping products or talking about our brands," said Mr. Lauren. "It's an invaluable partnership." He noted the company typically sees a big sales boost during the competition. The brand currently offers a customization program where shoppers can put their own names on the back of shirts.


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This was originally published on AdAge. A link to the original story follows this post. www.adage.com
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