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Advertisers are Now Able to Buy Programmatic Ads to Target Kids Online
By: Business Insider
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Rubicon Project, the public ad tech company, has formed a partnership with "kid-safe" marketing platform SuperAwesome to create what they are claiming is the world's first kid-focused programmatic advertising exchange.

The launch of "REX" means that marketers can now use Rubicon's automated tools to buy advertising to target children under the age of 13 online — with the guarantee that the ads they buy are safe and legal.

To date, the entire online children's advertising market operated on a direct-deal basis, meaning advertisers couldn't use programmatic tools to buy ads targeted to children across a range of sites — they'd have to speak to each publisher's sales teams directly.

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This article originall appeared on BI, and a link to the original can be found at the end. www.businessinsider.com
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