TalentZoo.com |  Flack Me |  Digital Pivot |  Beneath the Brand Archives  |  Categories
Unilever's CEO on Why he Bought Dollar Shave Club for a Reported $1 Billion
By: Business Insider
Bookmark and Share Subscribe to the Beyond Madison Avenue RSS Feed Share
Unilever announced on Tuesday it is acquiring Dollar Shave Club for a reported $1 billion, around five times the subscription razor delivery service's expected sales for 2016.

Speaking on his company's second quarter earnings call on Thursday, Unilever CEO Paul Polman explained why he is so excited about the deal.

In short, Unilever is buying into a lot more than just razors.

Polman described Dollar Shave Club as an "innovative and disruptive brand with a cult-like following of diverse and highly engaged users."

Unilever says it is the leading company in the male grooming category, if the shaving segment was excluded, so this helps it further its lead in this $40 billion area. Dollar Shave Club will sit alongside brands like Dove Men+ Care and Axe. Unilever does not have any shaving brands yet, so Dollar Shave Club will help it enter that market, which generates around $4.5 billion in retail sales.

KEEP READING HERE


Bookmark and Share Subscribe to the Beyond Madison Avenue RSS Feed Share
blog comments powered by Disqus
About the Author
This article originall appeared on BI, and a link to the original can be found at the end. www.businessinsider.com
Beyond Madison Avenue on

Advertise on Beyond Madison Avenue
Return to Top