|Timeline Gold: How 5 Brands Are Using Social Data Creatively
In the age of ad blocking, brands are racing to create content that will get users opting in rather than out.
Personalization is a crucial part of this. And brands are mining users’ social feeds — be it Twitter, Facebook or Instagram — to create more meaningful, and tailored, campaigns.
“They’re prepared to flex their brand to fit with you and your interests; that’s how they get around the ad-blocking conundrum,” Jed Hallam, head of digital strategy at Mindshare, told Digiday.
By taking user-generated content and spinning it into a branded experience, the aim is to connect on a “macro level,” he added.
Here are five brands aiming to do just that.
KEEP READING HERE
This article was published on Digiday.com. A full link to the original piece is after the story.
Colorado Spgs, Colorado
Sales Development Manager
Virginia Economic Development Partnership
Marketing Project Manager
Bonita Springs, Florida
San Francisco, California
Copywriter, Marketing, Insights and Commun...
University of St. Thomas
Saint Paul, Minnesota
Engel & Volkers Banner
Sugar Mtn, North Carolina
Restaurant & Retail Marketing Manager
Marketing & Communications Director
Museum of Contemporary Art Cleveland
Cleveland Hts, Ohio
Paid Search Analyst
Cox Media Group
Public Relations Manager
DAKCS Software Systems
West Haven, Utah
New Media Jobs