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The Agency View on Business Cards: ‘They've Just Become Obsolete’
By: Digiday
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Agencies like making their business cards as creative as their pitch decks. But individual ad executives found that those rectangle cards — that specify their name, title, contact information (perhaps with a cool design) — have no place in their networking efforts.

Sung Chang, evp and chief creative officer for agency MRM//McCANN, has rarely used business cards since he joined the shop back in January; the same goes for the creative executives on his team. This is simply because everything is digital today — if people want to make a connection or an introduction, they can do it via LinkedIn, Twitter or Instagram.

“It’s a small step to begin the process in the age of LinkedIn,” said Chang, adding that certain agency roles (account) and folks who want to prove to their parents that they are actually working may still need business cards.”

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This article was published on Digiday.com.  A full link to the original piece is after the story. www.digiday.com
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