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Emoji Marketing: Another Fly In The Mobile Marketing Ointment?
By: Forbes
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Not long ago, right here in these hallowed halls, as it were, I penned a piece with the not-so-upbeat title The Pathetic State Of Mobile Marketing And Advertising. The reason for my use of the word that is defined as being miserably or contemptibly inadequate was based on some findings of different mobile-related research.

Pathetic seemed to be the correct adjective given the fact that less than two in 10 advertisers consider themselves to be “advanced” when it comes to mobile and a mere 2 in 10 use personalization when it comes to their mobile endeavors.

So it is quite clear that far too many marketers and advertisers still don’t “get it” when it comes to mobile.

Emojis To the Rescue?
And along comes emoji marketing to save the day.

Well, not quite, but based on recent reports a great number of marketers and advertisers are jumping on the emoji bandwagon as a means to increase the success rate of not just their mobile endeavors but email, too. According to Jess Nelson of Email Marketing Daily “the use of emojis in mobile and email marketing messages has increased 775% year-over-year” and “triggered email messages containing emojis have jumped more than 7,000% in recent months and emoji use in marketing messages has shown a steady 20% increase month-to-month in 2016.”

And along comes emoji marketing to save the day.

Well, not quite, but based on recent reports a great number of marketers and advertisers are jumping on the emoji bandwagon as a means to increase the success rate of not just their mobile endeavors but email, too. According to Jess Nelson of Email Marketing Daily “the use of emojis in mobile and email marketing messages has increased 775% year-over-year” and “triggered email messages containing emojis have jumped more than 7,000% in recent months and emoji use in marketing messages has shown a steady 20% increase month-to-month in 2016.”

KEEP READING HERE

   

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This article originally appeared on Forbes.com. You'll find a link to the original after the post. www.forbes.com
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