| The Pokemon Go Effect: Agencies Pile on the Craze |
|
By: Digiday |
|
 |
 Turns out, nobody is immune.
Pokémon Go is the hottest augmented reality mobile game in the world. Players catch and train special creatures called Pokémon. It has become nothing less than a cultural sensation in the blink of an eye.
Agencies are no exception. Ad agencies are using emerging channels like Slack to manage the game frenzy, while some already started integrating Pokémon Go into retail marketing.
A new Slack channel
Yoshi Suzuki-Lambrecht, senior strategist for Mirum, started playing Pokémon when he was in high school in Japan. The new game is so nostalgic that he has been playing Pokémon Go non-stop for the past four days. “I need some time to figure out how to navigate the new game. It requires some experimental learning,” said Suzuki-Lambrecht. He’s getting there: “I am pretty proud of my Porygon — I haven’t seen anyone with it yet.”
KEEP READING HERE
|
|
This article was published on Digiday.com. A full link to the original piece is after the story.
www.digiday.com
 |
Brand Intern
Virginia Tourism Corporation
Richmond, Virginia |
Analyst, Insights + Analytics
Landor Associates
New York, New York |
LOCAL SALES MANAGER - COX MEDIA INC (Job N...
Cox Communications
Las Vegas, Nevada |
Director of Strategic Communications and A...
IFES
Arlington, Virginia |
Software Engineer, Full-Stack
The Nielsen Company
Needham, Massachusetts |
Copywriter
Vladimir Jones
Denver, Colorado |
Account Executive - Communications
Kellen
Multiple Locations |
Digital Marketing Specialist
University of North Carolina at Greensboro
Greensboro, North Carolina |
Category Merchandising Manager, ecommerce
Keurig Dr Pepper
Burlington, Massachusetts |
DIGITAL MEDIA FULFILLMENT SPECIALIST - COX...
Cox Communications
Oklahoma City, Oklahoma |
Manager, Experiential Events (Entertainmen...
New York Road Runner
New York, New York |
Senior Manager, Development Administration
New York Road Runner
New York, New York |
Manager, Youth & Community Marketing
New York Road Runner
New York, New York |
Freelance Producer
MCD Partners
Chicago, Illinois |
Digital Marketing and Website Manager
Emmanuel College
Boston, Massachusetts |
Advertising Jobs
New Media Jobs
Creative Jobs
Marketing Jobs
Geek Jobs
|
|
|
