The Pokemon Go Effect: Agencies Pile on the Craze |
By: Digiday |
|
 |
Turns out, nobody is immune.
Pokémon Go is the hottest augmented reality mobile game in the world. Players catch and train special creatures called Pokémon. It has become nothing less than a cultural sensation in the blink of an eye.
Agencies are no exception. Ad agencies are using emerging channels like Slack to manage the game frenzy, while some already started integrating Pokémon Go into retail marketing.
A new Slack channel
Yoshi Suzuki-Lambrecht, senior strategist for Mirum, started playing Pokémon when he was in high school in Japan. The new game is so nostalgic that he has been playing Pokémon Go non-stop for the past four days. “I need some time to figure out how to navigate the new game. It requires some experimental learning,” said Suzuki-Lambrecht. He’s getting there: “I am pretty proud of my Porygon — I haven’t seen anyone with it yet.”
KEEP READING HERE
|
|
This article was published on Digiday.com. A full link to the original piece is after the story.
www.digiday.com

Master Electrician Everlight Solar Sioux Falls, South Dakota |
Business Development - Video Strategy Epipheo Cincinnati, Ohio |
Master Electrician Everlight Solar Fargo, North Dakota |
Master Electrician Everlight Solar St Paul Park, Minnesota |
Master Electrician Everlight Solar Omaha, Nebraska |
Master Electrician Everlight Solar Des Moines, Iowa |
Master Electrician Everlight Solar Minneapolis, Minnesota |
Electrician Everlight Solar St Paul Park, Minnesota |
Electrician Everlight Solar Minneapolis, Minnesota |
Electrician Everlight Solar Des Moines, Iowa |
Electrician Everlight Solar Fargo, North Dakota |
Electrician Everlight Solar Sioux Falls, South Dakota |
Electrician Everlight Solar Omaha, Nebraska |
Digital Marketing Manager Symbridge Greenwich, Connecticut |
3D Modeler and Animator Virginia Economic Development Partnership Richmond, Virginia |
Advertising Jobs
New Media Jobs
Creative Jobs
Marketing Jobs
Geek Jobs
|
|
|