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The 21 Most Innovative & Creative Ads of the Past Year
By: Hubspot
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The landscape of content is evolving. In an age where most advertisements fall victim to the "skip" button, it takes something truly creative to make people pay attention.

It's no longer enough to simply create a straightforward ad -- to shine, content must make us laugh, cry, think, and believe.

There is no bigger stage for celebrating advertising that moves us than the Cannes Lions International Festival of Creativity.

This year's recipients blur the line between marketing and art, delivering pieces of content that push the boundaries of media.

Get inspired by 21 of the best below.

Grand Prix Winners of the 2016 Cannes Lions International Festivity of Creativity

Film

Shoplifters
London-based communications agency adam&eveDDB mashed-up real security cam footage of shoplifters at Harvey Nichols stores with delightfully devious cartoon characters to create this extended spot for the retailer's freebie rewards app. (Spoiler alert: All the thieves get caught.)

KEEP READING HERE


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