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As Pokémania Rages, the Nintendo Brand Soars
By: Digiday
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For those not yet wandering around the neighborhood glued to your phone screen, Pokémon Go is an augmented reality mobile game unveiled last Thursday that allows players to collect virtual Pokémon in real-world environments, trade with other players and even battle it out in the streets. And it is proving to be the biggest brand boost for Nintendo in recent years.

The game has already topped the “most downloaded” charts for both the Android and Apple app stores faster than any other game in history. Nintendo’s market value now stands at $28 billion and its stock continues to surge — rising 24.5 percent on Monday to $193 — its highest one-day surge since 1983.

Pokémon Go is also a runaway hit for Nintendo on social and digital, dominating internet conversation and generating substantial brand recognition. According to data by brand analytics firm Brandwatch, the game has been mentioned more than 5.2 million times online since July 5. In fact, the game even eclipsed the Wimbledon final in terms of digital chatter according to data crunched by Amobee Brand Intelligence, with there being only 48 percent as much digital content engagement around Wimbledon on July 10 as there was around Pokémon.

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About the Author
This article was published on Digiday.com.  A full link to the original piece is after the story. www.digiday.com
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